Saturday 3 November 2012

One Dozen Questions to ask client before fly starting SEO


One Dozen Questions to ask client before fly starting SEO

The information provided in the questionnaire will be strictly used to analyze your website.

Personal contact information:

1.      Your Name:                           

2.      Your Title:                  

3.      Organization Name:   

4.      Full Address:             

5.      Current Business Location (Country/Region):          

6.      Any Business Branches?: (Please mention about all your business branches, if any):

7.      Email:             

8.      Telephone:                  

9.      Fax:                            

10.  Website URL:

11.  Best Time to Contact you:     

12.  Day (Mon-Sun):                                                                     

13.  Time (Morning/Afternoon/Evening):                        

 

Business information:

1.      Name of Your Company/Business:

2.      Your Business Industry Type Details:

Brief Description of your Company/Business, products and its services:

1.       What is the purpose of your site and who is your target audience?

 
 
 
 
 
 
 

 

2.       What is your unique selling proposition (USP)?

 
 
 
 
 
 

 

 

3.       What geographical locations do you wish to target?

 
 
 
 
 
 

 

4.       List the Web sites of up to 3 competitors in order of importance. In what way do they compete with you?

 
 
 
 
 
 

 

5.       Are there any other domains or live sites that you own or have administrative control over, or that you used to use instead of the current domain?

 
 
 
 
 
 
 

 

6.       What have you done so far (if anything) on your site in terms of SEO?

 
 
 
 
 
 

 

7.       What would you say are the most important words and phrases people in the market for your goods and/or services would search for?

 


 
 
 
 

 

 

 

8.       Please describe your business in 1 or 2 sentences.

 
 
 
 
 
 

 

9.       After a potential customer visits your site, what specifically do you want them to do? Please list conversions. For example – purchase, signup, contact us form etc.

 
 
 
 
 
 

 

10.   Are you using social media for business such as Twitter, YouTube, Facebook, Google+? If so, what are your log in details?

 
 
 
 
 
 

 

 

11.   Do you have any other material that would help give us a more complete picture of your products and services e.g. brochures or newsletters etc

 
 
 
 
 
 

 

 

12.   Do you require sign-off for any on-site changes to copy, category heading or article content?

 
 
 
 
 
 

Friday 26 October 2012

Web (Site) sights still a garbage dump for majority of Indian business

Web presence is must for small or big companies. Web presence is not merely a flashy website but an SEO friendly website built on best practices & Web Master Guidelines of major Search Engines.

Search Engine Optimization is no more an Art & Science of few people.It is for every one who are really serious about their Website. We amperians( www.amperetech.in) always suggest our client to have SEO friendly web(site) sights.

In India many small and relative bigger business houses do not believe the power of website. As we have conducted a survey about web sight importance for their respective business. We are shocked to see the responses from them.

Following are the few essential observations:

A. Staggering 90%  entrepreneurs have opined that web site play no role in generating revenue.
B. 80% business houses owners do not know the free advertisement capabilities of SEO
C.5% of business owners have a general idea of google and other search engines

The pathetic  stats like above clearly expose Indians lethargic attitude towards adopting to dynamic business environment. We have greater roles to play in educating our clients about the relevancy, importance and need for right web sights.

Another peculiar issue is web sights are built for mere Rs. 2000 to 3000. Where these websites have very less value to clients business. Return On Investment is another most ignored aspect. Just flashy and value less websites are Garbage Dumping Yards.

All we have to learn is educate the client first, rather than snatching what ever amount we get from them.

Raghavendra.S
Digital Marketing Specialist
Ampere Tech Bangalore